Art + Strategy

ABOUT

ME

Hello! I'm Marco Caridad

 

Since my childhood, I have enjoyed fine arts. Over the years, my vocation and passion became more evident, so much so, that I obtained my Bachelor's degree in Graphic Design as well as my Master's Degree in Design and Media Management. I was awarded the “Best Infographic Award” in 2010 while I worked at Grupo Últimas Noticias in Caracas, Venezuela. In 2010 I decided to relocate to Miami, in hopes of finding new projects that would allow me to test my talents, I started as a photographic producer for "Got Milk?-Hispanics" and the Miami City Ballet. Eventually, I became an Art Director working on clients such as Visit Florida and Simply Healthcare, among others. Apart from dedicating my professional career to the world of advertising and entertainment, I have also tried to make my way into visual arts. In 2016, a Venezuelan producer used my art and career as a source of inspiration to create a play called "Sala Marco Caridad." Most recently, I launched LatinoStockPhoto.com to offer premier rights managed photography to the Latino market.

KNOWLEDGE

Visual Communication

I have learned to transmit messages with images because in advertising as well as in art, an image says more than a thousand words.

Strategist / Design Thinking

Implementing a process of understanding the problem, idea generation and planning for action helps to develop the best solution.

Catalyst / Co-creator

I like to empower creativity throughout processes of brainstorming where imagination can generate new ways to solve problems.

Visual Arts

I am a mixed medium artist who knows how to express original ideas using any crafty elements to give my visuals a unique look.

Researcher

Before starting a project, I research it to learn as much as possible in order to deliver a final product that exceeds expectations.

Project Manager

Meeting the client's objectives is my top priority; creating timelines, contingency plans, budgets, and obtaining approvals is my day to day.

My

SKILLS

My

TOOLS

Technical Skills

I regularly find myself perfecting my knowledge of different softwares in order to execute print, digital and broadcast/animation projects.

Photoshop, Illustrator and InDesign

90%

Premier Pro, Audition and After Effects

80%

Dreamweaver, Muse and HTML5

70%

Microsoft Excel, PowerPoint and Word

80%

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My

CREATIVE PROCESS

Stratification Selection :

Large System, Systems and Behavior, Artefact and Experience or Artefact only.

Define timeline, evaluate capacity, budget analysis, and stakeholder approval.

Exploring Innovation :

Analyzing of stakeholders input, competitors and "user" or target.

Define the problem, brief creation, stakeholder approval, "crazy" idea generation, logic idea generation, evaluation of the two "best" ideas and final stakeholder approval.

Outcome :

Prototype, Develop Beta and Launch.

Cycle of evaluation, clean and obtain approval.

See Results

Data analysis

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Download  Infographic

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My

Creative WORK

 

 

 

WHAT THEY SAY

Feelings on a canvas

Abstract Art

Art is a type of expression - the most beautiful to me - because it allows us to connect with our true inner self and let it out.

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EXPRESSING MY TRUTH CONTEMPORANEOUSLY ABSTRACTED

Angels by Caridad

Surrealist Art

We grow when we overcome obstacles, but sometimes we need help to overcome them.

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Woohoo!

If you are reading this tab it's because you liked what you saw.

 

You can leave me a message, and I will get back to you as soon as possible.

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Contact

Address : P.O. BOX 144193 Coral Gables, FL 33114

Email : marco@mestizocreative.com

Phone : +1 305 606 1707

#MarcoCaridad

Get in touch

 © Copyright  2017. All Right Reserved, by Marco Caridad