BIO

Creative  Director AND VISUAL ARTIST

Marco Caridad

at a glance

Since childhood, I have enjoyed arts and visual communications. Over the years, my vocation and passion became more evident, so much so that I graduated as Graphic Designer, always passionate about making Brands & Websites with very artistic twists. Later, I worked at Grupo Últimas Noticias winning the “2010 Best Infographic Award” among others. Then I moved to Miami, in hopes of finding new projects that would allow me to test my talent, so I assisted the photographer Gio Alma in the campaigns for Got Milk?, Digicel, and the Miami City Ballet. Eventually, I became an art director developing 360 Advertising Campaigns in a couple of agencies in Coral Gables. I have also tried to make my way in the visual arts, showing my Contemporary Art pieces in galleries, art fairs, artsy restaurants, and my Youtube channel. Finally, in 2017 I obtained a Master of Arts in Design and Media Management from MIU, then I became the Creative Director at Brands By FLUID.

Maximizing your ROI

App and Web Design

After we define the budget, we work on the User Experience, Wireframes, Content Development, Testing, and Launch.

 

SEO, Social Media, Infographic & Content Marketing

If you're a PRO, then you might need a little of help optimizing your already developed online resources. Let's start storytelling!

Branding Packages

Yes, I also design logos, business cards, flyers, brochures, posters, books, magazines, table tents, booths, stands, folders, uniforms, envelops, email blasts, POS, and packaging.

Commission Abstract Art Pieces, Graphic Design & Illustration

No project is too big or too small; the critical part is that I have to have creative freedom. But don't worry, I will define a brief so that we can accomplish your goal.

Videos and Photography

If you are on a tight budget, but you want to have a professional looking video and photography, call me! And if you got lucky and needed a High-end production, let me create the concepts, storyboards, and will find the best photographer and videographer for you!

360 Marketing  Strategies

This complete service allows brands step out of the crowd generating a more cohesive ROI applied to all media possible in the modern era. Let's brainstorm!

Freelance Work

CREATIVE PROCESS

Stratification Selection :

Large System, Systems and Behavior, Artefact and Experience or Artefact only.

Define timeline, evaluate capacity, budget analysis, and stakeholder approval.

Exploring Innovation :

Analyzing of stakeholders input, competitors and "user" or target.

Define the problem, brief creation, stakeholder approval, "crazy" idea generation, logic idea generation, evaluation of the two "best" ideas and final stakeholder approval.

Outcome :

Prototype, Develop Beta and Launch.

Cycle of evaluation, clean and obtain approval.

See Results

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Data analysis to make sure it have the best graphic design and ROI.

Marco's TOOLBOX

I regularly find myself perfecting my knowledge of different software to execute print, digital and broadcast/animation projects. However, I don't limit the creativity to these digital environments only; I apply all the mixed media techniques I learned from my studies on Fine Art, which allows me to create the best graphic design.

Technical Skills

Photoshop, Illustrator and InDesign

90%

Premier Pro, Audition and After Effects

80%

Dreamweaver, Muse and HTML5

70%

Microsoft Excel, PowerPoint and Word

80%

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Creative PORTFOLIO

the

footprint

WHAT THEY SAY

CONTACT

Feelings on a canvas

Conceptual Art Pieces by M. Caridad

Art is a type of expression - the most beautiful to me - because it allows us to connect with our true inner self and let it out...

READ MORE

ART

Let me solve your creative problems!

To be a step ahead and determine SMART goals; please leave me a detailed message, and I will get back to you with the creative brief proposal ASAP.

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Contact

Miami Based - Miami Shores Studio - Boca Ratón Office

Email : marco.caridad@me.com

Phone : +1 (786) 766-9179

#MarcoCaridad

Get in touch

 © Copyright  2017. All Right Reserved, by Marco Caridad